True North Christmas Lights

admin@truenorth-services.com 403-999-2253
FREE ESTIMATE
FREE ESTIMATE

Privacy Policy

Privacy Policy

Last updated: 2026-09-17

This Privacy Policy describes how True North Christmas Lights (“we,” “us,” or “our”) collects, uses, and protects information when you visit truenorthchristmaslights.com (the “Site”), including when you use our free estimate tool.

1. Information We Collect

Information you provide directly

  • Name, email address, and phone number submitted through contact or estimate forms
  • Property address entered into the free estimate tool
  • Photos or images you upload for an estimate
  • Any messages sent through our contact forms or chatbot
Automatically collected information
  • IP address, browser type, device type, and general location (city/region level)
  • Pages visited, time on site, and referring website
  • Cookies and similar tracking technologies (see Section 5)

2. Our AI-Powered Estimate Tool

Our free estimate tool uses your property address and, where provided, photos of your property to generate a customized lighting estimate. Here’s how it works:

  • Address lookup: When you enter your address, we use Google Maps services to locate your property and retrieve satellite/street-level imagery and property boundary information.
  • AI image analysis: If you upload photos of your home or property, we use artificial intelligence (image recognition/AI models) to analyze rooflines, dimensions, and features to estimate materials and labour required.
  • Estimate generation: The address and image data is processed to produce a lighting estimate, which may be reviewed or refined by our team before being sent to you.

Address and image data submitted through the estimate tool is stored securely and used only to generate your estimate, follow up with you about your project, and improve the accuracy of our estimating process. We do not sell this information.

Third-party processors used for this tool:

Cloud hosting and database providers used to run the estimate tool and securely store submitted data

Google Maps Platform (address lookup, mapping, satellite imagery)

Google AI / Gemini (image analysis for estimating)

3. How We Use Your Information

We use collected information to:

  • Generate and follow up on lighting estimates and quotes
  • Schedule and manage installation and service appointments
  • Respond to inquiries submitted via contact forms or chatbot
  • Send invoices and process payments
  • Improve our website, estimate tool, and services
  • Send occasional service updates or promotional communications (you can opt out at any time)

4. How We Share Your Information

We do not sell your personal information. We may share information with:

In connection with a business transfer (e.g., merger or sale), subject to standard confidentiality protections

Service providers who help us operate the Site and our business (e.g., Google Maps/AI services, hosting providers, scheduling and invoicing software, email/SMS providers)

Legal authorities if required by law or to protect our rights, property, or safety

5. Cookies and Tracking

Like most websites, we use cookies and similar technologies to:

  • Remember your preferences
  • Understand how visitors use the Site (analytics)
  • Support embedded content and chatbot functionality

You can control or disable cookies through your browser settings. Disabling cookies may affect some features of the Site, including the estimate tool.

6. Embedded Content

Pages on this Site may include embedded content (e.g., videos, maps, social media posts, or the estimate tool itself). Embedded content from other websites behaves exactly as if you visited that website directly, and those third parties may collect data about your interaction with the embedded content according to their own privacy policies.

7. Comments and Forms

If this Site includes a blog or comments feature, any information entered in a comment (along with your IP address and browser user agent) may be collected to help detect spam. Contact and estimate form submissions are stored so we can respond to and process your request.

8. Data Retention

We retain personal information, including estimate submissions, addresses, and uploaded photos, for as long as necessary to provide our services, maintain business records, and comply with legal obligations. You may request deletion of your information at any time (see Section 11).

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including secure hosting and encrypted data transmission. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. Children’s Privacy

This Site is not directed at children under 13, and we do not knowingly collect personal information from children.

11. Your Rights and Choices

Depending on your location, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction or deletion of your information
  • Opt out of marketing communications
  • Withdraw consent for data processing where applicable

To exercise any of these rights, contact us using the information in Section 13.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

13. Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us at:

True North Christmas Lights Email: admin@truenorth-services.com Phone: 403-999-2253